Kia Motors unveiled its three SOUL concept cars during Geneva Motor Show.
The trio of concept cars – SOUL Diva, SOUL Burner and SOUL Searcher – was created by Kia’s European design team under the guidance of Kia’s Chief Design Officer, Peter Schreyer.
The Kia SOUL Searcher is the concept that provides a haven of tranquility within the urban jungle, a comfort-zone on four wheels.
An old, lived-in, leather finish is applied to the bonnet, the powered, folding roof and tailgate panel, plus the dashboard, door panels and steering wheel rim. Inside, grey-beige felt is used to cover the floor and the seats for an ambience of comforting domesticity that banishes pandemonium.
“The all-new Kia production car will appeal especially to the young-at-heart. It will defy classification and encourage customers to build an emotional bond with their new car by providing a creative platform that they can customize to match their own character,” declares Gregory Guillaume, Chief Designer Kia Motors Europe.