The ongoing growth and development in technology has given us almost limitless ways to connect with a wide spectrum of people. Not only do we have social media sites, video conferencing services like Skype, and smartphones that allow for constant connectivity, but the growth in cloud hosting services has also allowed for a seamless virtual interconnectivity of people, data, and ideas on public and private cloud servers.
In such a tech climate, the enterprising blogger can be forgiven for trying to reach the largest possible audience with his blog. It’s easy to reach people these days, after all, and — when it comes to page rank and ad revenue – having more viewers is certainly beneficial. But many of the strongest blogs, especially many of the strongest upstart ones, are those that successfully target a much narrower and more defined demographic: a niche audience.
If you’re starting a new blog, or simply trying to better target the narrow readership of a blog you already have, here are some suggestions:
Know The Competition
If you’re writing a blog about tech products or baking, there are countless other blogs out there in the internet that do the exact same thing. There’s no point, consequently, in assessing what all these other blogs do and trying to differentiate yourself in response. But when it comes to niche subjects, the competition is far more quantifiable. It therefore may help to study any and all similar blogs, paying close attention to content, ads, readership comments, and angle. Then, let that knowledge inform your own work.
Market in the Real World
The internet, unlike the physical world, is vast and endless. Buying online ads or marketing your niche blog on social media sites may thus not have quite the desired impact, since your target audience can be quite difficult to track down. For this reason, real world marketing holds a particular benefit. Depending on the specific nature of your niche, there’s a good chance that the topic has newsletters, conferences, events, stores, or gatherings in the real world. If you want to best reach your desired readership, integrating yourself with this community is essential.
When it comes to content on a blog, everyone has an angle and an opinion. It’s a blog, after all. But when niche topics are concerned, you don’t want to risk alienating any percentage of your already-small audience. So make sure not to cover every issue from only one angle or only discussing one particular element of your niche. Instead, try to be more comprehensive and fill that niche fully.
These are just a few tips for approaching your niche blog. No matter your specific topic of interest, and no matter what your exact methodology is, always remember the core element of marketing a successful niche product: know the community. By being involved in the community of people who share the same interest, you have the connections, resources, and knowledge to accomplish what you seek.