Cold selling to customers can be a challenge for even the most seasoned of sales people. You may not be able to break through the customer’s skepticism and convince him or her to buy whatever it is you have up for sale.
Even if you can start a conversation with that person, you have no guarantee that the person will come back and buy from you. When you want to generate as much repeat business as possible, it could help you to use online resources like driven content, interesting databases, and real estate follow up email templates that are all available on the website.
Striking Up a Conversation
As a sales person, you must be able to generate and maintain an active conversation with customers in order to get them to buy from you. You do not want that conversation to be one-sided. Rather, you want them to engage with you as much as you engage with them.
You no longer have to sweat proverbial bullets hoping the conversation will take off in the right direction. Using the online resources, you can build and maintain that communication with customers and guide them toward closing the sale. You avoid the effort put in with cold calling customers and instead can take the lead once they make contact with you through the website.
After you get the conversation started, it is important to maintain and finish it in a responsible and pleasant manner. You do not want to drop a customer just as soon as the sale has closed. You want to continue to reach out to him or her to maintain repeat business.
However, taking the time to send out thank you emails can be a challenge in your line of work. You may not have a lot of time to devote to it. The website makes it faster and simpler to say thanks to customers who have done business with you and also could do business with you again in the near future. They also could be a source of referrals for repeat business.