Google adword which is PPC (pay per click) advertising is very effective and widely used by many companies. Its easy to use so many people do it themselves and feel good when they see the results. However if you know some secrets and tricks then you can make better use of every cent spent on adwords. Some people know this fact and hand over the job to some people who know it better. Definitely this is a waste of money when you can yourself learn these tips and make use of adwords as efficiently as those people do. Steve Baker who is a Google Adwords Professional writes on this topic in his website revealing several secrets which only PPC agencies knew up till now. If you go through the website content and read his eBooks, it can be very useful for those who are using (or planning) adwords service.