Google updated its page rank database today giving out many sites some rank that they deserved. Every single gain in page rank is like a noble prize for the owner of that site. Search engine results are influenced by this page rank, a site with better page rank will come up higher in search results. Coming up higher in search result means it’s more likely that your website will be visited frequently than others and you get more traffic. This traffic is always quality traffic. Even if I don’t know these facts, I just like the Google Page rank green bar longer in my toolbar!