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Market Your Blog to A Niche Audience

November 13th, 2011 by admin

The ongoing growth and development in technology has given us almost limitless ways to connect with a wide spectrum of people. Not only do we have social media sites, video conferencing services like Skype, and smartphones that allow for constant connectivity, but the growth in cloud hosting services has also allowed for a seamless virtual interconnectivity of people, data, and ideas on public and private cloud servers.

In such a tech climate, the enterprising blogger can be forgiven for trying to reach the largest possible audience with his blog. It’s easy to reach people these days, after all, and — when it comes to page rank and ad revenue – having more viewers is certainly beneficial. But many of the strongest blogs, especially many of the strongest upstart ones, are those that successfully target a much narrower and more defined demographic: a niche audience.

If you’re starting a new blog, or simply trying to better target the narrow readership of a blog you already have, here are some suggestions:

Know The Competition

If you’re writing a blog about tech products or baking, there are countless other blogs out there in the internet that do the exact same thing. There’s no point, consequently, in assessing what all these other blogs do and trying to differentiate yourself in response. But when it comes to niche subjects, the competition is far more quantifiable. It therefore may help to study any and all similar blogs, paying close attention to content, ads, readership comments, and angle. Then, let that knowledge inform your own work.

Market in the Real World

The internet, unlike the physical world, is vast and endless. Buying online ads or marketing your niche blog on social media sites may thus not have quite the desired impact, since your target audience can be quite difficult to track down. For this reason, real world marketing holds a particular benefit. Depending on the specific nature of your niche, there’s a good chance that the topic has newsletters, conferences, events, stores, or gatherings in the real world. If you want to best reach your desired readership, integrating yourself with this community is essential.

Be Comprehensive

When it comes to content on a blog, everyone has an angle and an opinion. It’s a blog, after all. But when niche topics are concerned, you don’t want to risk alienating any percentage of your already-small audience. So make sure not to cover every issue from only one angle or only discussing one particular element of your niche. Instead, try to be more comprehensive and fill that niche fully.

These are just a few tips for approaching your niche blog. No matter your specific topic of interest, and no matter what your exact methodology is, always remember the core element of marketing a successful niche product: know the community. By being involved in the community of people who share the same interest, you have the connections, resources, and knowledge to accomplish what you seek.

How to run Tomcat Server on Windows

November 13th, 2011 by admin

Tomcat is the way to go if you want to work on jsp or other web based Java programs. However you will not always want to buy a JSP webhost package in order to practice Java programs unless you have a friend who owns the web hosting company. Simplest and fastest way (and also free) is to download Tomcat server and install it on your laptop / desktop PC. There are several issues faced by users and they are not able to configure it properly, so here is the step by step guide to successfully run Tomcat:
First of all, some downloads.

1. Download Latest JDK from oracle.com
2. Download Tomcat from tomcat.apache.org

Now first install JDK. Copy tomcat folder in the same drive. Suppose you have installed JDK in C:\Program files\JDK1.7.0 then you can put tomcat in C:\tomcat . When you are done with this part, you have one last thing to do and that is to set environment variables.

To set environment variables, right click on your My Computer icon on desktop and click Properties. In the new window that open click on Advance tab and then click on the Environment Variables button. Now in the window you will see two placed to enter variables, at that top which will say user variables and below system variables. You can enter variables in any one of these. If you have multiple user account set up and you want tomcat to run only for your account then I would suggest entering values in user variables otherwise in system variables. If you enter in system variables, please restart your computer otherwise the entered environment variables will not work. Enough of lecture, here are the variables in order of (variable name: variable values) :-

CATALINA_HOME: C:\tomcat
CLASSPATH: C:\Program Files\Java\jdk1.7.0\lib;C:\tomcat\lib\servlet.jar
JAVA_HOME: C:\Program Files\Java\jdk1.7.0
JRE_HOME: C:\Program Files\Java\jre7
TOMCAT_HOME: C:\tomcat

When entering these variables make sure that the corresponding parth does exist in your system by browsing the files and folder. When all done, just go to the bin folder in tomcat and double click the startup.bat file. Now server will start and you can check it by entering http://localhost:8080 in your web browser. To shutdown server, double click shutdown.bat

Need better control on your software projects?

October 13th, 2011 by admin

Starting a project needs lots of initial preparation and planning. And when the project is a software project, estimation work is a lot tougher than other kinds of projects because of virtual nature. A virtual product like computer software can take long time to be built if not tracked and estimated properly. There are several complexities that can arise when tracking a software project as it is not always done by the same party who is actually developing the project. Communication gap and other technical aspects make the condition worse. What you need to do in this case is get the help of experts who can do the job of software project estimation efficiently and accurately.  Proper estimation also helps in keeping down the project cost.  Company involved in building the software uses their own model of working which is tuned for their own benefits and not the client. This can also lead to difficulties in tracking the project, for example when asked for the current status on building of a software, they might tell that its almost done but usually the work is not complete till the last moment. Software developers are not at fault at this most of the time as client come up with new feature request which can delay the project.  Also when the first beta version is ready, there are possibilities of some serious bugs in the program or loopholes which can delay the project. When the RC version reaches client, again they might get some new idea about incorporating new feature. All these factors can affect the project cost estimation which even hypothetical models are not able to sort out.  Handing over the job of project estimation to experts can not only save you from lots of troubles but also save you money that would lose due to unnecessary delays.

Repairing Computer PSU Part-1

October 13th, 2011 by admin

Computer PSU

In desktop computers the PSU (Power Supply Unit) is a critical component and it does a job of providing DC voltage to all other components in computer. This PSU is basically a SMPS (switching mode power supply) and it can fail after few years of use. PSU fail more often if there are voltage fluctuations. What we mostly do is buy a new PSU and discard the old one. Did you know that this PSU can still work like new by just changing few components inside it! And good thing is that not many parts fail in SMPS and it can be repaired easily. So here is a DIY post on repairing the PSU. Before we begin please note that high voltage maybe present even when the PSU is disconnected from main power supply, so do not touch anything inside before removing all the stored charge. We will tell you how to do this when we reach that point of DIY.

Removing the PSU from cabinet

First of all we need to take out the faulty PSU from the computer cabinet. To do so, first of all disconnect all the connections from computer and open up the cabinet. Now you should see the PSU with bunch of wires coming out and connecting to motherboard, drives and all. Remove all these connectors one by one. These are made in such a way that they cannot be fitted in incorrect direction so you don’t need to worry about which wire goes where when re-fitting them. So just pull them out one by one.
Once all the wires are removed, look at the back side and you should see four mounting screws which are holding the PSU in the cabinet. Unscrew all of them one by one and before removing the last two screws, hold the PSU by hand so that it does not fall below and break something. At this point if you find dust on PSU and in the cabinet, you might want to clean it with soft dry cloth and a paint brush. Take the PSU apart. Put the computer cabinet cover back and forget it for a while.

Opening the PSU

Look at the PSU and on top you will find screws, unscrew them using a Philips screwdriver and keep the screws at a safe place. Now try to remove the PSU cover apart, if it doesn’t come, search for more screws. Sometimes there maybe some screws hidden behind stickers.  Once you have opened the PSU cover, clear the dust with blower. Do not touch any part inside right now but do have a good look on any burnt sign on any part of PCB or parts. Look at the fuse if you can spot one, if its blown, make sure you have a spare one ready but do not replace it yet.

We will continue this DIY in part 2

Making Money from Transport Business

October 10th, 2011 by admin

Everything relies on transport. The cup of tea you may be drinking has tea that had travelled from long distance from farm to factory and then from factory to shops. Transport business is huge and it hardly ever saturates, lots of people are into it and still the demand is more. Apart from making money from internet, which requires special skills and not everyone succeed, transport business just need some initial cash which you put into buying trucks and then these trucks pay you a lot more in return. All you need to do is keep them in good condition by getting it serviced regularly and appoint only skilled drivers who not only know how to drive safely but also know little about mechanics of trucks. To save on initial investment in this business you can go for second hand trucks, which will cost much less than new ones. Daycab Trucks can also be bought and built according to your transportation requirements. In these you can fix required size of trailer which is also sold separately. Once set properly, it’s a worry free business that grows on itself. If you do not have time to manage transport business then sometimes what people do in this case that they buy trucks and handover it to another party on a contract basis. Roughly the contract says that the original owner of truck gets some percentage of profit while the working party takes share of profit but also takes care of servicing and other wear and tear and / consumables of truck.

How to Type in Hindi or any other Regional Language

October 9th, 2011 by admin

How to type in Hindi? Or any other regional language? I faced this problem when I was working on a project (www.amarprakashnews.co.in) which needed some text in Hindi language. I used Google Translate to get Hindi version of words like Home, About Us, Contact Us etc but when I copied it, it displayed in browser as ????. So here is the solution step by step to get your regional language like Hindi or any other language up and running smoothly on your web pages.

1. How to type in your language?

If you are using windows, just go to Control Panel and double click the icon which says “Regional and Language options”. Now select the language in which you want to type from the drop down menu. When you will click ok, a language toolbar will appear in your taskbar. If it doesn’t then just right click on the taskbar and in Toolbars option select Language bar. Now your Language bar will display EN and on clicking on it once, it will show the second language which you selected. Select your preferred language from this language bar to type in that language. If your desired language is not in the list then you may need to install that from the Windows installation disk.

2. I can type now but its displaying as square boxes or question marks

Install font! If the language in which you are typing need special font and your computer does not have it then it will display as square box. For example if you want to type in Hindi, then you should have Hindi font like Kruti Dev installed.

3. I have fonts but web page show it as ?????

Due to some reason if you place a regional language text inside script pages (like index.php of wordpress), it will show as ????. Proper way to fix it to have full language file built for your regional language but if you need only few text to show in your language then here is the workaround which always works. Get help of any online Unicode code converter. There are many but [www.rishida.net/tools/conversion/] is a good one. In this converter, put your regional language text in “Mixed input” field and click on the convert button. Now copy whatever you get in the “Hexadecimal NCRs” field and paste that in your web page or script page. Now you will not see those ???? anymore but your regional language text in proper way.